MONEYWATCH
GM to pull Facebook ads
May 15, 2012
May 15, 2012
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(MoneyWatch) General Motors (GM) will cease running paid advertisements on Facebook, according to a source close to the situation who spoke to CBS MoneyWatch.com on condition of anonymity.
The Wall Street Journal, which first reported the automaker's decision to stop advertising on the social networking firm, said on Tuesday that GM executives had determined that marketing the company's vehicles on Facebook is ineffective. GM will continue using the part of Facebook that allows companies to distribute content for free, the newspaper reported.
A spokesman for the company said the company routinely reviews and adjusts its media spending.
"This happens as
The Wall Street Journal, which first reported the automaker's decision to stop advertising on the social networking firm, said on Tuesday that GM executives had determined that marketing the company's vehicles on Facebook is ineffective. GM will continue using the part of Facebook that allows companies to distribute content for free, the newspaper reported.
A spokesman for the company said the company routinely reviews and adjusts its media spending.
"This happens as
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