America at tax time: What cheaters cost us
April 15, 2012
CONTINUED...
words, DeSteno says, we're not even honest about our own dishonesty.
In an experiment, DeSteno asked subjects to flip a virtual coin on a computer - only ONCE. The flip would decide if they'd get stuck with a difficult task, or be rewarded with an easy one. He secretly watched . . . and found a staggering number of cheaters.
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